Users will soon have a updated setting that permits them to cut down on the volume of AI-made media appearing in their feeds. This step comes as the company announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global launch. This development coincides with a rise in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Recent reports that almost a tenth of the fastest-growing content creators on a popular video site only show clips produced artificially. A significant portion of this output is considered “AI slop”, a phrase for substandard, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its network labeled as made with AI. Collectively, more than 100 m media items are uploaded to the app daily, making AI content a relatively small portion of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI-generated videos they see by accessing the topic control option in the platform and picking “AI-generated content”. Additional categories that are already be adjusted under the setting cover politics, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to label lifelike AI-generated content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will from now on attach an “AI-made” tag to content made using its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This measure is intended to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a two million dollar awareness program for experts and groups to produce educational content about responsible artificial intelligence. This program will assist educational bodies focused on teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following debate over proposals to make redundant hundreds of content moderators in the UK. The company is expected to cut a significant number of roles in its content moderation division in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official stated that people-led review would still have a role, but AI can safeguard staff by removing the most harmful content prior to it has to be seen by staff. The company stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is making a difference operate efficiently.”
