Bannon, Carlson and... Liz Truss? Exploring the One-Time PM's Audition for the Maga Movement

Liz Truss, launched the premiere of her video series with a promise to unmask "those with ill intent" striving to bring down Britain, the US and Europe. Truss elaborated she would lay bare how an "international network of progressives operate to undermine popular rule and the electorate's mandate."

"We will examine the political movement of Donald Trump and understand how it can be replicated in Britain," she said. "We'll be talking to the key figures of the Maga movement."

In advance of the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a kind of revolution," said veteran reporter John Solomon. His media outlet Just the News will publish the Truss's new podcasts.

Forging Alliances in the Maga-Verse

UK-based allies, featuring a advisor linked to Reform UK, played a role in her establish the Liz Truss Show. The production is competent, if somewhat rudimentary. Truss has amassed a subscriber base of 10k in her initial seven days and her premiere garnered 67,000 views across the same period.

It is a small opening, but in aligning with Solomon, Truss is being thrust into a established right-wing media network generating and disseminating Make America Great Again themes. Key fixations encompass alleged censorship by the established press and a goal to eradicate a so-called administrative state – a force that the ex-PM holds responsible for the abrupt termination of her calamitous premiership.

"Just the News is not well-known past the Maga-verse, but it does have influence there, primarily thanks to its founder, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even questioned the former president," said Alex Hinton, who has analyzed the Maga movement.

A Contentious Ally

The former PM's foray to import American conservative media to Britain has pushed her closer to divisive personalities such as John Solomon.

He set up his media outlet following backlash when allegations surfaced of pushing false stories about the President's actions in Ukraine, as well as contentious articles about ex-ambassador to Ukraine.

These allegations were repeated throughout the pro-Trump media, with he serving as a frequent visitor on Sean Hannity's influential Fox News show. Donald Trump promoted the journalist's work.

Solomon made the reports about Ukraine in a series of columns for the political newspaper the political newspaper, after having been re-designated as an opinion writer after colleagues complained about his work. His claims were key in Trump's demand for the Ukrainians to probe the Bidens in that year. Those demands led to articles of impeachment against the president. Senators later voted to acquit the president.

Weeks after Solomon left the publication in October 2019, the publication stated it was carrying out a review of his reporting relating to Ukraine. It concluded he had cited unreliable sources and stated he "failed to identify key facts about key Ukrainian sources, specifically the fact that they had been charged or were under investigation."

Joining the Network

His TV and radio guest spots are a sign of the political media environment Truss is joining. He talked about his endorsement of the program on a broadcast he helps run on Real America's Voice, a conservative television outlet that is where you find the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also appears. She has already spoken with Bannon on an early episode.

Through her association with the journalist and his outlet, she has become a minor player in a much wider network of conservative media outlets that frequently cross-promote stories.

Solomon's own broadcasts have often featured figures such as Mike Benz, a political voice whose criticism of USAID was used by the tech billionaire as reasoning behind closing the foreign aid agency.

A Global Media Play

Even though Truss's stilted style and professional woes have drawn derision within the UK, a number of stateside commentators do not dismiss her bid to rebrand as a British branch of the pro-Trump media ecosystem.

"You have to take individuals such as her with seriousness, even if you may not want to interpret them word-for-word," said a Democratic strategist, who was employed in the Biden administration.

"Observers witnessed how in 2024 Donald Trump used that media network to spread his narrative. Without a doubt that sphere transmits and affects discourse overseas. It seems fairly obvious to me that the conditions in the United Kingdom are akin to what allowed this parallel press sphere to prosper here."

Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.

"The internet knows no borders," he said. "There exists a sort of milieu within which ideas travel – sometimes appearing in harsh versions and occasionally in softer tones – but which is connected."

The academic said the expansion of the internet-based right wing in the United Kingdom lately meant the "potential to have a increasing influence is substantial."

Global Goals

"Liz Truss along with the Reform UK leader not long ago were featured at the CPAC, where I observed they hit Make America Great Again rhetoric before the {king of Maga|

Mariah Jackson
Mariah Jackson

A tech journalist and futurist with a passion for demystifying complex innovations and their impact on society.